AG Real Estate appoints proptech partner for shopping centres

Tim Harrup

As the domain of proptech becomes increasingly vital for real estate of all types – from offices, through retail to residential, global proptech company Mallcomm has just announced its first strategic partnership in Belgium. Mallcomm has been selected as the technology partner for AG Real Estate, across six leading shopping centres. These are some of the most important in the country and include the Galeries St Lambert in Liege, City2 in Brussels and Westland in Anderlecht. Mallcomm has been appointed to deliver a bespoke digital platform that enables asset management teams to engage with 350 retail tenants in real-time in three languages and streamline day-to-day operations such as centre security.

The COVID-19 pandemic, states Mallcomm, has accelerated the demand for digital tenant engagement solutions as retail landlords and tenants work more closely together on the day-to-day management of centres and to create an enhanced experience for shoppers. David Fuller-Watts, Managing Director of Mallcomm, comments:“This partnership with AG Real Estate is a significant milestone as we continue to expand our footprint in Europe and solidify our position as the leading tech partner for shopping centres and retail places globally. As the retail sector rebounds from the pandemic, landlords and tenants recognise the need to work more closely together, and not only are we seeing increased demand for our core digital communication product we are evolving our platform to support new use cases, such as the collection of sales and energy performance data. We are delighted to be working with AG Real Estate to create a best-in-class digital layer at flagship retail and mixed-use assets.

For his part, Jurgen De Gelas, Shopping Center Manager City2 – AG Real Estate, adds: “As a digital-minded shopping manager, we wanted a tool that would allow us to communicate in real time with our tenants. The Mallcom app application is a digital tool that perfectly complements the immediate management of information, animations and events with the significant advantage of being paperless. In addition to the daily information about the life of a shopping centre, the application also allows us to manage unexpected events, also known as crisis communication, and to centralise it on a single platform with a more efficient result.