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Mipim postponed until June

It was totally inevitable that Mipim would not be able to take place in Cannes next week as scheduled. But organisers Reed Midem have created something of a surprise by announcing yesterday that the fair is not cancelled, but postponed until June.

The vast real estate show – by far the most important in the world – thus becomes the latest world-scale victim of the Coronavirus outbreak, following on from the cancellation of the worldwide telephony exhibition (Mobile World Congress) and the Geneva motor Show among others. Cannes itself, it should be remembered, is only around 60 km from the border with one of the worst-infected areas, northern Italy.

In an e-mail sent to registered participants and attendees, Reed Midem Chief Executive, Paul Zilk states: ‘The well-being of our clients and staff is our priority. Given the evolving context, the best course of action is to postpone MIPIM to June. This is not a decision we have taken lightly. We believe these new dates will provide the international Mipim community with the opportunity to achieve their business objectives. We are grateful to our clients for their support and constructive input during this challenging period, and we look forward to talking with them in the coming days about MIPIM in June.”

The decision is clearly understandable and laudable, but will bring with it a huge logistical headache for exhibitors, attendees, hotels and airlines… Virtually the whole of the hotel rooms in Cannes are booked by Mipim participants during the show, along with a great many in neighbouring parts of the Côte d’Azur as far as Nice.
Tim Harrup

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