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Mipim looks at the wider picture

Outside of the Palais, many companies choose to hire boats for private events.
Outside of the Palais, many companies choose to hire boats for private events.

The organisers of Mipim, Reed Midem, have announced that the central theme of the 2019 edition – the 30th edition of the world’s most important professional real estate fair – will be ‘Engaging the Future’. This means a focus on envisioning the next 30 years of the real estate industry with an emphasis on sustainability.

This special 30th edition of MIPIM will highlight global and societal topics impacting the real estate industry. The central theme will be explored by focusing on future economic growth, community cohesion and sustainability. Revenue streams in the real estate industry, explain Reed Midem, are rapidly evolving within the digital era. As a result, companies and investors are changing their approaches to real estate as an investment and product service. At Mipim 2019, key questions such as ‘What are the best strategies for long-term benefits?’, ‘What are the best strategies to ensure optimal quality of life?’ and ‘What practices are the most environmentally responsible and how can we utilize existing resources optimally?’ will be explored.

Sustainable Real Estate

Environmental sustainability will be a key theme. High energy prices, climate change and new government regulations are actively changing traditional industry platforms and practices. Participants will analyse how the real estate industry is being transformed by these factors and discuss strategic ways to adapt and invest moving forward. Additionally, they will discuss how disruptive technologies such as virtual reality, artificial intelligence and big data optimize real estate management and profitability in the digital era.

Young Leaders Summit

For the first time, Mipim will feature a Young Leaders Summit focused on millennials and their impact on the real estate industry today and in the future. In the real estate industry, millennials are today’s end-users and tomorrow’s decision-makers. The Young Leaders Summit will analyze the modern sharing economy and its focus on connections and new methods of investing in addition to greater environmental awareness.

The 30th edition of Mipim will be held on March 12-15, 2019 in the Palais des Festivals in Cannes, France. The fair is expected to be attended by over 26,000 participants and more than 5,400 investors.
Tim Harrup
18-12-2018


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